learn art licensing
Art licensing - getting started
Practical Art Licensing
~ P.A.L. ~
Licensing Your Art ~ Getting Started
Art licensing - getting started. This is where you learn how to do a self-assessment in order to determine if you are ready for the business world. If you conclude that have what it takes to be a business person, then the next important step is to do an objective assessment of your art with respect to art licensing industry needs.
2.1. Assessment: Am I Ready For Art Licensing?
2.1.1. Assessment STEP#1: Art Assessment
2.1.1.1. Body of Artwork (quantity Available to License)
2.1.1.2. Quality of Artwork (suitability for product use)
2.1.2. Assessment STEP#2: Personal Assessment
2.1.2.1. Do I have the temperament to be a businessperson
2.1.2.2. Do I have the knowledge to be a businessperson
2.1.2.3. Am I prepared to invest time to build a business
2.1.2.4. Am I prepared to invest money to build a business
2.1.3. Assessment STEP#3: Goals and Objectives Assessment
2.1.3.1 Is art licensing the right path for me?
2.2. Digitazing Artwork
2.2.1. why and when you have to digitize your art
2.2.2. Digitizing Art – Technical Considerations
2.2.3. Scanning Your Art
2.2.4. digitizing art with Digital Photography
2.2.5. Digitizing Traditional Photography ( scanning film)
2.3. Archiving Artwork
2.3.1. What is an Archive and Why Should I care?
2.3.1.1 Archive to Protect Your Valuable Images
2.3.2. Archive Systems
2.3.2.1. Methods
2.3.2.2. Equipment
2.3.2.3. Software
2.3.3. Archive Strategies
2.3.3.1. Storage (on site / off site)
2.3.4. Cataloging Criteria
2.3.4.1. Media
2.3.4.2. Descriptions
2.3.4.3. Locations (files /databases)
3.1. Building A Strategy: Strategic Marketing
3.1.1. What is a SWOT Analysis
3.1.2. Does an Artist Need an Agent?
3.1.3.
3.2. Defining Your Target Market(S)
3.2.1. Giftware
3.2.2. Stationery
3.2.3. Housewares
3.2.4. Home Furnishings
3.2.5. Textiles/Clothing
3.2.6. Fine Art Prints
3.2.7. Mass Market Prints
3.2.8. Print-on-Demand
3.2.9. Greeting/Note Cards
3.2.10. Character Art
3.2.11. Designs
3.3. Branding
3.3.1. Branding For Art Licesning
3.3.2. Artist’s Name vs. Business Name
3.3.3. Artist’s Biography
3.3.4. Artist’s Statement
3.3.5. Artist’s Resume
3.4. Creating An Art Licensing Catalog
3.4.1. Content: What To Include In The Catalog.
3.4.1.1.1. Body Of Art Versus Selection : portfolio versus catalog
3.4.1.1.2. Determining What Is Your “Best” Art: portfolio basics
3.4.2. Layout: How To Organize Catalog’s Constant Visually
3.4.3. Media
3.4.4. Digital Catalog Versus Printed
3.4.5. Forms Of Digital Catalogs
3.4.5.1. PDF Tearsheets
3.4.5.2. eBooks (PDF)
3.4.5.3. CD / DVD
3.4.5.4. JPEG Files
3.5. Pricing The License
3.5.1. What Is A “Kill-Fee”?
3.5.2. What Is “Work For Hire”?
3.5.3. pricing considerations #1
3.5.4. pricing considerations #2
3.5.5. pricing considerations #3
3.5.6. pricing considerations #4
3.6. When Do You Need An Attorney?
3.6.1. Business Attorney
3.6.2. IP Attorney